PLM SOFTWARE LANDING PAGE DESIGN AND COPY
Landing page design showcasing products actually developed with the PLM software
2023/24
Every pixel tells. Every word sells.
I design digital products using AI-first workflows, combining UX, UI and copy to create intuitive products and impactful brands.
About me
I'm a versatile designer creating digital experiences where UX, UI and copy are connected from the start.
My background is in visual design, but I learned to code early on. That took me through several agencies before I co-founded my own production and web agencies.
Today, I'm making a clear shift toward working AI-first. I use tools like Claude, Claude Code, ChatGPT, Vercel, Neon and GitHub as a natural part of my workflow. They help me explore ideas quickly, prototype efficiently and get working solutions up early in the process. I'm also exploring AI design tools like Subframe, Paper and MagicPath, a new wave moving beyond Figma.
My design philosophy is grounded in user empathy, with a strong focus on inclusion and accessibility.
Research is a core part of how I work, both to understand problems deeply and to support design decisions.
What sets me apart is that I treat copy, microcopy and UX writing as an integral part of design. To me, words are part of the interface and play a key role in how clear, usable and well-crafted a product feels.
DOLCE & GABBANA
Together with the teams from Kokokaka and F&B, I assisted with the overall design but also provided support in the form of grid system design, guidelines, graphic assets, and a manual for the development team in Italy
2016
GONE CAMPING (SCR)
Design of the website for the TV show 'Gone Camping'. I was also involved in video production, including TV spots and other marketing materials. I also did the redesign of the sister site camping.se, designing a new logo and improving the booking functionality
2016
COLLECTOR BANK
For over two years, I oversaw the design of iOS and Android applications, and later led a platform-wide redesign to unify and align designs across platforms, including a secure web interface and a comprehensive design system. I also supported marketing with assets such as ads and videos
2018-2021
MINESTO
The design integrated key elements such as an animation illustrating Deep Green's principle and a dynamic day-night theme, reflecting the product's continuous underwater operation
2017
LOKALT BY VELOUR
Lokalt by Velour is a unique initiative based in Borås, Sweden, focusing on the ethical and sustainable on-demand production of jeans. In partnership with Velour I created the design and helped developing the brand to reflect its core values and vision
2021
DESIGN PROPOSAL FOR USERSNAP
Landing page design and copy
2024
Expertise
- ✓UI and UX design
- ✓UX copy
- ✓Accessibility
- ✓Design reviews
- ✓Strategy and research
- ✓Web, mobile and app design
- ✓Motion and transition design
- ✓Brand identity and logotypes
- ✓Design systems
- ✓Video production and editing
- ✓Audio editing
Tools
- ✓Claude
- ✓Claude Code
- ✓CMUX
- ✓ChatGPT
- ✓Subframe
- ✓Vercel
- ✓Github
- ✓Neon
- ✓Clarity
- ✓Adobe Creative Suite
- ✓HTML/CSS
Companies
- Kokokaka
- F&B
- AOKI
- Valentin & Byhr
- Change
- Creuna
- Ottoboni
- Ellermore
- PS Communication
- Momentum Worldwide
- McCann
- Sembo
- Västtrafik
- Uptive
- Shida
- Dolce & Gabbana
- Sisley
- Carlsberg
- Coca Cola
- GORE-TEX®
- Björn Borg
- Pepsi
- Volvo Trucks
- American Express
- CEVT
- Göteborgs Stad
- Skanska
- Stena Line
- Intersport
- IKEA
- Chalmers Ventures
- Craft Sportswear
- Camping.se (SCR)
- Microsoft
- Volvofinans
- Continental Tires
henrikhellstrom.se© 2026